14 August 2012

Madvertising: Stride's "Intelligisity"

Most of us are familiar with Apple's unique style of advertising new products and innovations. They use an almost unapologetically self-satisfied approach that somehow makes you hate and love them at the same time. Not surprisingly, other brands have caught on to this new practice of smug marketing and are using it as a form of parody. The result is hilarious. Chewing gum brand, Stride, recently got Olympic snowboarder, Shaun White, onboard (pun intended) to endorse their product, and then released this Mintacular video for the world to enjoy.

"This will change everything you thought you knew. Again." Go ahead and visit Stride's website. It's disgustingly well put together. Bye now.

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